The History Of By Jojo Hedaya And Josh Rosenwald


The background of

When Jojo Hedaya and Josh Rosenwald met in Israel, they are the only students with an international Blackberry SMU. Their Rabbi suggested that the two should be friends a union that would later create the need the app to ease communication between the two. The two 24 years old hit off once they learned that not only were they from New York bit slow shared a birthday, 30th December 1989.

Apart from all, that the two found out that their life journey had an of similarities. They both attend private Jewish high schools before they traveled to study abroad. Jojo was vice president of Boston college while Renewal had dropped out in between two colleges. Neither Hedaya nor Rosenwald graduated. Refer to This Article for more information.



Communication between the intensified to the point where Jojo was frustrated whenever Josh never got back to him. This a problem that most email users are very familiar with. Most of our email traffic is created by updates, subscriptions, and newsletters that we don’t necessarily want to get rid of. can be defined, in the simplest way, as the email organizational tool.

The app scans through your emails to eliminate junk from the important mail. It operates within seconds and compiles all your subscriptions into a single email called “The Roll Up”. After this, the user is able to scroll through the subscriptions, as they normally do, and unsubscribe in one click. This method of email organization allows the user to keep up with their daily entertainments and at the same time get important notifications from friends,, and bosses. The best part of it all is that the app allows you to set the time the roll-up arrives in your inbox.


Jojo Hedaya

Jojo Hedaya is the co-founder and the COO of the Unroll.Me email organizational tool which was launched in 2016. His motto in the production of the app was to make it as simple as possible for the user to navigate. This simplicity has made the app gain a big number of users over its competitors. Though he wouldn’t wish anyone to drop out of school, Hedaya values skills over education since it’s the most relevant requirement in the real world.

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