As photography becomes more and more relevant to the millennial generation, certain trends naturally rise above others in popularity and preference. The internet and the development of social media outlets have virtually changed the way that people have interacted with one another for thousands of years and photography now has the ability to immerse individuals into new cultures, experiences, and walks of life. As the need for artistic, intellectually driven photography increases in modern countries, photography trends become more relevant even to those who do not work directly with the photography industry. In a recent article published by Forbes, a contributor walks readers through some of these photo trends and how they play an important role in the lives of many people.
The natural design concept involves the use of materials in nature to produce feelings of tranquility and peace in photography. This design has been seen on a regular basis in the social media campaigns of some of the leading commercial markets in the country. Major brands like Walmart/Sams and Target have both implemented the use of natural design in their photography to engage shoppers.
The global view has also become prominent in photography within the last five years. Economists often say that the internet has produced a much smaller world and global views in photography trends remind people of that reality. When photographers shoot global images, like scenes from romantic Italy, vineyard covered Tuscany, or tropical rainforests in Tanzania, they enforce in the viewer the idea of global beauty.
Vivid, Colorful Shots
While black and white photography became a hot trend for a few years, vivid color is now dominating the photography industry. Across the social media spectrum, and particularly with photo focused sites like Facebook, Instagram, and Pinterest, users can find images of perfectly captured color.
Photographers are also engaging with moment capture in new and interesting ways. While it used to cost thousands of dollars to buy a camera that captured the perfect motion of water droplets falling from the sky, photo lovers can now capture these moments with the purchase of an iPhone.