Fabletics is a company that has a lot of growing to do. Kate Hudson is making sure that people learn more about the brand as she plans to open up as many as 100 stores within the next three years. Some people that look at this strategy from Kate Hudson may wonder why she is opening more brick-and-mortar stores when most companies are closing down stores to cut operating costs.
Kate Hudson has no reason to shy away from the opening of stores because she knows a lot about what is happening when it comes to expanding her customer base. Kate Hudson realizes that even though her online crowd is big there is still need to get more people to recognize this website. The only way that people can become more familiar with the company is by getting the company in the presence of those that usually do not notice it. In order to do that physical stores had to be brought into place. This was going to be the thing that was needed to help these customers recognize the Fabletics brand.
Fabletics is the company that has the ability to grow with brick-and-mortar stores. It is true that the cost of operating these doors may take more time and money, but it is going to be profitable in the long run.
There is quite a bit of talk about how the Fabletics brand is going to lure more customers when stores are opened. Kate Hudson has already did her homework and figured this out. One of the big ways to lure more customers to become VIP members is by getting people to listen to sales representatives in the stores talk about the plan.
Most people have a desire to maximze time, and this is exactly what a clothing company like Fabletics is able to do. People that get automated shipments are finding that they will save a lot of time.
This is part of the reason that Fabletics has been able to grow. It is the type of company that expands with in many different directions. People have the ability to shop online. Others have the ability to go to the store and buy clothes. There are even people that sign up for the VIP membership and get their clothes sent automatically to them every month. These people are loyal customers, but they do not have to do any shopping in the stores or online. Shipments are automated.
Anyone that watches Kate Hudson will realize that she wanted up make her company accessible to people on multiple levels. She did not want anyone to have an excuse for not getting access to the type of athletic clothing that they wanted.
This would lead to a great amount of possibilities to expand the Fabletics brand. People are hearing about it through many different marketing channels, and social media is really buzzing about the stylish clothes that are very comfortable. Kate Hudson gives potential customers a multitude of options for shopping.