Desiree Perez Is One Of The Executives Who Broke Records In 2016

For the first-time streaming led the sales in the United States music business in 2016. This accounted for the double-digit growth that has not been seen for two decades. Music sales increased 11.4 percent with the highest annual increase since 1998 for a total of $7.65 billion. The top executives of the Billboard’s Digital Power Players are responsible for these record-breaking numbers. They were selected for their roles in the industry sectors including record labels, streaming services, social media platforms, and music publishers. These individuals are redefining the music business for the future.

Desiree Perez was one of the power players with numerous recent wins. Sprint paid $200 million for 33 percent of Tidal in January sending the streaming service to over 45 million customers of Sprint. An exclusive stream to Sprint and Tidal customers on June 30th placed their album in the number one position in the Billboard 200. Tickets to an upcoming tour for Jay-Z are being offered exclusively through Tidal due to their new deal with Live Nation for $200 million. Desiree Perez has assured Tidal’s footing by bringing Sony Music’s previous Senior Executive Richard Sanders in as the company’s new CEO and learn more about Desiree Perez.

Desiree Perez has been a vital part of the entertainment industry for a long time. She is married to Juan Perez who leads Roc Nation Sports and her reputation for accounting and negotiations is outstanding. Her history is filled with stories regarding her management abilities including the well-known deal she made with Samsung for Rihanna and Desiree Perez’s lacrosse camp.

As a business owner Desiree Perez has finalized deals that have brought the highest profits and best artists to Tidal. She is a large part of the reason so many people continue to sign up with Tidal. She is an incredible force behind the scenes as she carries out deal after impressive deal. Her instincts and mindset are exactly what Tidal needs and more information click here.

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