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Roc Nation Negotiations lead by Desiree Perez?

Update 10.5.17*** In an effort to benefit the victims of recent hurricanes Harvey, Irma, and Maria, Des Perez and the Roc Nation family are holding an auction. Find out more on

Desiree Perez is a hard hitting business woman with the savvy and street savoir-faire. She currently is managing Jay Z’s businesses: Roc Nation, Roc Nation Sports and the music streaming service Tidal. Tidal has recently come under scrutiny by many of it’s music streaming adversaries due to the fact it’s rumored to be in dire financial standing. Desiree Perez has been keeping the music streaming service afloat and helping Jay Z come up with new plans for the ambitious music streaming service.

Samsung, Spotify and Google are all rumored to have been in talks with Tidal and Desiree Perez about taking over the Tidal company. The likes of Sprint and Softbank were also circling the Tidal company, but they seemed to have been turned down by Desiree Perez for their deal offerings. When Tidal was originally created the service was valued at two hundred and fifty million dollars. To date it’s estimated to be worth one hundred million dollars. The company has been losing ten mil each year as well. It doesn’t even seem that the likes of limited artist released music from Kanye, Rihanna and Beyoncé are saving the company.

The future of Tidal is currently in the hands of the negotiating mastermind Desiree Perez and the business mogul and lyrical powerhouse rapper Jay Z Carter. Based on the rumors the deal with Spotify would be a good move for the Tidal company, since they don’t want to buy it out. They want to partner up with Tidal instead. The company would be called “Tidal powered by Spotify” if a partnership was struck between the two. Due to her many years under her belt with handling business matters, Desiree Perez is sure to find the best deal for the future prospects of the Tidal company. Even though Tidal has been somewhat struggling, it is still a valuable company with many exclusive releases from artists that are highly sought out by their large fan bases. There is also the possibility that Tidal might use their exclusive releases to help balance themselves out soon down the line. It all lies on the shoulders of Jay Z and Desiree Perez.

***UPDATE*** August 28th, 2017: Billboard Magazine has just published an article featuring Desiree Perez, COO of TIDAL. Read more below to get the full scoop.

***UPDATE***June 30th, 2017: Desiree Perez has a new write-up on, detailing her career with Roc Nation. See below for the full story.

***UPDATE*** June 8th 2017– Desiree Perez is the newest member of Check out her profile below for more information on her career with Roc Nation and Rihanna.

***UPDATE*** April 5th, 2017Desiree Perez and the Tidal family are happy to announce the release of Beyonce’s new video, honoring her 9th anniversary with Jay Z. Read more and get the link to download the video below.

Download Tidal and watch the new Beyonce video here.

Desiree Perez