Originally from Arizona, Greg Hague has been working in the real estate industry for many years now. Thirty-five years to be exact. Today, Hague travels across the entire United States talking about how the current real estate market works and how homes are being sold. Hague is not completely happy with the real estate market due to the fact that the same marketing procedures have been being used for over seventy-five years now. With the popularity of the internet, social media and other marketing techniques, Hague feels this process should have changed by now and the process of buying and selling a home should be very different than it is today. There are marketing tactics being used by major corporations that if incorporated into the real estate industry, could make a huge difference in the real estate market and how much people are able to sell their homes for.
Labeled by Hague, the current process of selling homes is considered to be done by ‘hope marketing’. This process involves a cookie cutter process of homes being sold as a meeting is set up with an agent, a sign is put on a front lawn and the listing becomes part of the MLS system which can be viewed by potential buyers and agents. Very little marketing is utilized and there really is no involved process that helps sellers get the most money possible when selling a home.
With many different real estate programs available to potential agents, there are a number of tactics taught when it comes to selling a home. The Real Estate Mavericks, run by Hague, teaches outside of the normal box. A fast sale formula is designed to take place over 29 days. At that time, a home or property should sell for a maximum price. This training involves securing clients, building your reputation and changing the world of real estate.
The Real Estate Mavericks utilize Hague’s vision to coach and educate agents through the process of listing and selling a home. The goal is to generate a great deal of excitement so a home will become a big interest for a number of people who may begin to out bid one another. As the price of a home goes up, this is because people don’t want to lose a listing that they have fallen in love with. The end result works well for the seller but the agent also develops a great reputation for getting a great sale price for their client.
The rapid growth of technology startups is having a positive effect on the New York City real estate industry. According to a publication originally reported on the Huffington Post, the increase of tech activities is affecting the real estate in New York in four major ways. There has been an increase in competition, shrinkage of supply and high price for real estate properties. Tech companies have so far accounted for 19 percent of leasing activities since 2014. The average financing has also sprouted from $6 million to $17 million. The rent in neighborhoods such as Chelsea, Union Square and Flatiron has increased by 80 percent.
The increased popularity of office spaces is another way that tech activities have influenced the NYC real estate to enter towns. Apart from company engagement and culture, the most vital issue for HR professionals is company space. The super competitive tech industry has seen different tech firms approaching property owners with requests for modern office space. These firms have been requesting for loft spaces having rooftops, open floor plans and exposed brick walls. The unique features are meant to cater to the new leasers while promoting a great working environment.
By bringing new perspectives to old neighborhoods, districts like Flatiron have become tech hubs. Over the years, fashion designers, creative firms, garment manufacturers and technology firms have moved into neighborhoods that are in close proximity to their work places. Creation of hot residential neighborhoods is being factored in the development of real estates. The Tech professionals need places to live and they prefer leaving in neighborhoods that are likely to bring in new businesses.
Town Residential is a NYC real estate firm based out of New York. Andrew Heiberger founded the firm in 2010. Andrew dabbles up as the chairman and chief executive officer of the firm. The firm specializes in luxury residential sales, marketing and leasing. Property developments form part of the services offered by Town Residential. The firm is popular give its high quality of service.
Town Residential has nine offices within New York City. Each office specializes in luxury real estate property in the area. The firm hires experienced and qualified professionals to work in various departments. Since it was established, Town Residential has received a number of awards. It received the Best Firm to Work for award and the Top 50 Best Places to Work in New York City award. In order to provide excellent services, the firm has established a sales and leasing department, marketing, administration, corporate, creative and new developments departments.