Category Archives: Fashion

Whitney Wolfe Expands Bumble Thought Perspective as Married Woman

Whitney Wolfe is changing the way that people look at the dating app industry, and this is a good thing. She is putting her all into building a successful dating app, but this is not the only area that she is putting her focus on. Whitney Wolfe has a desire to expand her company, and people can be certain that she is going to consider more than the dating app aspect of bumble now that she is married.

Whitney Wolfe has been the champion for revamping the dating app concept for women, and she has spent the large majority of her time as a single woman while doing this. She has managed to help millions of others find matches while she also discovered love on her own terms while building her company.

The fact that Whitney Wolfe is a multi-millionaire that is well-traveled made it possible for her to engage with someone like oil tycoon Michael Herd. She knew what she wanted, and she had a desire to create the type of lifestyle that she wanted. As time has progressed Whitney Wolfe has become a woman that is helping other women get what they want as well.

Whitney Wolfe has been able to provide a blueprint for women that want to discover the perfect mate. Just as she created a dating app that was connected to women making the first move she wanted to make sure that women also had a chance to cut down on harassment. This is what she has been doing through her app. Whitney Wolfe has never wavered when it comes to going after what she wanted, and her development of app shows that she was interested in helping women find their voice when it came to making the important first move.

Now that she is married many may wonder how she could possibly improve up on her dating app. She no longer has the perspective of a single woman, but this is not necessarily a bad thing. In fact, it may be to her advantage to actually have a connection with singles through the eyes of a married woman.

Whitney Wolfe may have a better insight from a husband on what men are actually looking for when it comes to dating. The app was created for women exclusively, but it never hurts to be conscious of what men like in terms of dating apps.

Read More: www.ft.com/content/58c69c92-08b6-11e7-97d1-5e720a26771b

Kate Hudson and Fabletics: Be Fearless

These days, reviews about a brand matter as much as hearing a person talk about the brand. There is such thing as a review oriented marketing approach. Kate Hudson launched Fabletics in 2013, which owns over $235 million in revenue as well as growing 200%. TechStyle Fashion Group is Fabletics’ parent company. Online reviews are a part of managing an online business. People use the Internet to research their options well before they buy. Traditional marketing and advertising is on it’s way out because of low trust that consumers have in these older practices. 50% of customers say they read reviews regularly.

 

60% say that negative reviews will cause them not to use a particular business. L2 is a research firm that states 76% of consumer brands surveyed revealed that user reviews on their website increased by over 70% since 2014. Website features have other uses besides reviews but reviews have increased dramatically. 33% of in-store mobile searches were used in price comparison while 65% were searches for reviews or more information about the product. This only happens because users want to feel confident about their purchases. Good reviews help build revenue, as well as customer loyalty. Positive reviews improve the outlook on the company and the ranking in general.

 

BrightLocal did research which indicated to them that 74% of people said they would purchase a product after seeing user reviews included on the project page. Fabletics gathers, manages, and replies to customer reviews in the thousands. They have 30,000 reviews on Trustpilot with an average score of 8.2. Their key performance indicator (KPI), refers to 85% of sales coming from repeat customers, and 17% of new customers are referrals. TechStyle Fashion Group doesn’t just look at the numbers to run their business. They listen to customer taste with empathy.

 

Kate Hudson has 5 secrets to running her business. Fabletics was started in 2013. Fabletics has a $250 million dollar revenue in 2016 as well as sales increasing to 43% in 2016. Fabletics has 21 million followers on Twitter, and has opened 18 retail stores in the four years it has been in business. Athleisure is the apparel company that sells casual clothing to wear at the gym. Hudson’s success comes from marketing opportunities, taking a hand’s on approach, relying on the information present to make good decisions, getting inspired by her mother, Goldie Hawn’s lead, and believing in yourself. Her motto is quoted as being “Live your passion. Life on earth is very short, so focus on what matters most.” Be fearless.

Fabletics the New Face of Activewear for Women

Kate Hudson, the Fabletics activewear business owner, has taken on Amazon because they control 20% of the fashion e-commerce market. However, Kate Hudson’s company has pushed the envelope in meeting the “new consumer’s needs” They focus on building relationships and giving their clients an experience rather than just selling them clothes. Fabletics believes in selling a high-quality product at half the price of their competition. Serendipity of shopping is the focal point of Fabletics.

Kate Hudson thoughts on the winning athleisure brand were innovative. She linked up with Gregg Throgmartin, Fabletics president to offer a hands-on approach to create a fabulous active wear line. The line caters to women of all shapes and sizes. Throgmartin said that Kate Hudson was everything he envisioned the activewear brand to be. She’s active in her personal life, approachable and a person of integrity. Although the company had several challenges Kate’s strategy for overcoming them was a proven success. In 2013 the company made a decision to trash their first batch of inventory because of a lack of quality. That cost the company a whopping $300k but they maintained the high-quality brand of Fabletics.

The company has experienced rapid growth due to their attention to customer service and partnership with TechStyle. They actually expanded their customer service team to properly handle the volume of calls they received. This system allowed them to grow 3 times as much from the start-up year. TechStyle Fashion Group also helped to catapult their growth. TechStyle rendered their online fashion expertise and social media experience to Fabletics. As a result, they were able to collect information about their customers and tailor their inventory to meet their needs.

They take your lifestyle into consideration when helping you find a great outfit. They accomplish this by asking you a serious of questions. I encourage you to take the Lifestyle quiz to find the perfect Fabletics gear for you. It’s great to know that the company has invested time and money to assure that their customers are getting a quality product and great customer service. Fabletics design activewear with women of all shapes and sizes in mind. https://www.fabletics.com/get-started

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Why People Should Shop Fabletics Instead of Going to the Mall

People go to the mall for many different reasons. It used to be that shopping malls were mostly for clothes. Now, there are plenty of other products that are available besides clothes. While shopping malls are still good for clothes, there are plenty of reasons that people should consider shopping at Fabletics for all of their needs in fashion. People will be very happy when they check out the store and see all of the wonderful items that they have. Fabletics is miles ahead of typical shopping malls when it comes to styles and quality in the clothing that they have to offer.

 

One thing to consider about fashion malls is that the stores they have tend to offer the same types of items. One could go to many different stores within the mall only to find out that the items that are offered in the stores are not that diverse. This can cause a lot of frustration in people who have taken a serious interest in fashion. For one thing, people don’t want to just look like everyone else no matter how good they are said to look. They want their own fashion. The subtle differences can make people feel special in the clothes that they wear.

 

Kate Hudson herself has experienced the fun of being very unique and yet stylish. She has often been one of the most appreciated and admired individuals when it comes to her style and ability to put together an outfit. Many of her fans admired her sense of fashion. Therefore, she has been inspired to help bring her sense of fashion to others with the store brand that she has opened called Fabletics. This brings forth a lot of new items in the form of athleisure which is a stylish twist on activewear.

 

When people shop at Fabletics, they find that all of the work is done when it comes to finding unique and stylish items. Therefore, they do not have to worry about the frustration of finding items that are going to be very flattering for their body. People get to look at the different colors and seasons so that they will know the items that will complement them the best so that they can walk around with a great sense of confidence and a renewed sense of who they are. One of the best things that Fabletics brings forth is the message of self expression with fashion.

Kate Hudson’s Fabletics Fashion Company Uses Subscription Membership to Gain Customer Loyalty

For the past three years, Kate Hudson’s fashion company, Fabletics, has been using subscription services to sell its athletic outfits. The company has grown to $250 million from its inception. It has sixteen operating stores in Hawaii, Illinois, Florida, and California. In 2016, it opened additional physical stores. The company has adopted a unique fashion membership model that is giving major players in the fashion world like Apple and Warby Parker a run for their money.

 

Today’s fashion market is invaded by brand recognition and exclusive design, unlike the traditional one that concentrated on only quality and value. Fabletics’ director general, Gregg Throgmartin, says that membership service is what has contributed to personal interactions with customers. He says that the model has enabled the company to offer more in comparison to their competitors. Through browsing, Fabletics gets local market information concerning customers’ preference. Focusing on satisfying the fashion needs of its members has seen Fabletics register remarkable growth in the ever-competitive e-commerce landscape.

 

Fabletic Uses Digital and Physical Stores to Promote Sales

 

Fabletic has commenced on a journey of presenting real and impressive fashions both on the physical and digital stores. The company can do this through local data extraction on what the market needs but lacks. The company also tries to balance culture, customer education, and customer experiment. The fashion giant is proud of availing quality products at convenient prices all over the U.S. It has seen a consistent growth rate of 35 percent throughout the years.

 

Fabletic can outsmart its e-commerce competitors by creating physical stores. The company also embraces each and every customer regardless of the type of purchase.

 

Kate’s Athleisure Apparels

 

Fabletics was set up in 2013 by co-founder, Kate Hudson. This e-commerce fashion company has more than 21 million followers on Twitter. The company also enjoys a 2.1 million monthly membership. These members receive 50 percent discount on any attire they purchase. The member gets half the price on purchase according to their choices. When starting the Athleisure line, Hudson had noticed that the Yoga pants that existed were too costly. She decided to come up with a health conscious, high quality, and affordable activewear that would be worn in gyms and around the town.

 

Through her fashion career journey, Hudson has realized that identifying opportunities where others think is impossible is an essential factor in her success. Hudson also recalls the worthiness of taking risks as part of her success story. She is a lady who believes in working from zero and rising gradually. The Fabletics’ co-founder appreciates customers’ preference and relies on customers’ market information. She says putting on free, comfortable clothing is part of living healthy and encourages customers to invest in such.