Category Archives: Fashion

Fabletics the New Face of Activewear for Women

Kate Hudson, the Fabletics activewear business owner, has taken on Amazon because they control 20% of the fashion e-commerce market. However, Kate Hudson’s company has pushed the envelope in meeting the “new consumer’s needs” They focus on building relationships and giving their clients an experience rather than just selling them clothes. Fabletics believes in selling a high-quality product at half the price of their competition. Serendipity of shopping is the focal point of Fabletics.

Kate Hudson thoughts on the winning athleisure brand were innovative. She linked up with Gregg Throgmartin, Fabletics president to offer a hands-on approach to create a fabulous active wear line. The line caters to women of all shapes and sizes. Throgmartin said that Kate Hudson was everything he envisioned the activewear brand to be. She’s active in her personal life, approachable and a person of integrity. Although the company had several challenges Kate’s strategy for overcoming them was a proven success. In 2013 the company made a decision to trash their first batch of inventory because of a lack of quality. That cost the company a whopping $300k but they maintained the high-quality brand of Fabletics.

The company has experienced rapid growth due to their attention to customer service and partnership with TechStyle. They actually expanded their customer service team to properly handle the volume of calls they received. This system allowed them to grow 3 times as much from the start-up year. TechStyle Fashion Group also helped to catapult their growth. TechStyle rendered their online fashion expertise and social media experience to Fabletics. As a result, they were able to collect information about their customers and tailor their inventory to meet their needs.

They take your lifestyle into consideration when helping you find a great outfit. They accomplish this by asking you a serious of questions. I encourage you to take the Lifestyle quiz to find the perfect Fabletics gear for you. It’s great to know that the company has invested time and money to assure that their customers are getting a quality product and great customer service. Fabletics design activewear with women of all shapes and sizes in mind.

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Why People Should Shop Fabletics Instead of Going to the Mall

People go to the mall for many different reasons. It used to be that shopping malls were mostly for clothes. Now, there are plenty of other products that are available besides clothes. While shopping malls are still good for clothes, there are plenty of reasons that people should consider shopping at Fabletics for all of their needs in fashion. People will be very happy when they check out the store and see all of the wonderful items that they have. Fabletics is miles ahead of typical shopping malls when it comes to styles and quality in the clothing that they have to offer.


One thing to consider about fashion malls is that the stores they have tend to offer the same types of items. One could go to many different stores within the mall only to find out that the items that are offered in the stores are not that diverse. This can cause a lot of frustration in people who have taken a serious interest in fashion. For one thing, people don’t want to just look like everyone else no matter how good they are said to look. They want their own fashion. The subtle differences can make people feel special in the clothes that they wear.


Kate Hudson herself has experienced the fun of being very unique and yet stylish. She has often been one of the most appreciated and admired individuals when it comes to her style and ability to put together an outfit. Many of her fans admired her sense of fashion. Therefore, she has been inspired to help bring her sense of fashion to others with the store brand that she has opened called Fabletics. This brings forth a lot of new items in the form of athleisure which is a stylish twist on activewear.


When people shop at Fabletics, they find that all of the work is done when it comes to finding unique and stylish items. Therefore, they do not have to worry about the frustration of finding items that are going to be very flattering for their body. People get to look at the different colors and seasons so that they will know the items that will complement them the best so that they can walk around with a great sense of confidence and a renewed sense of who they are. One of the best things that Fabletics brings forth is the message of self expression with fashion.

Kate Hudson’s Fabletics Fashion Company Uses Subscription Membership to Gain Customer Loyalty

For the past three years, Kate Hudson’s fashion company, Fabletics, has been using subscription services to sell its athletic outfits. The company has grown to $250 million from its inception. It has sixteen operating stores in Hawaii, Illinois, Florida, and California. In 2016, it opened additional physical stores. The company has adopted a unique fashion membership model that is giving major players in the fashion world like Apple and Warby Parker a run for their money.


Today’s fashion market is invaded by brand recognition and exclusive design, unlike the traditional one that concentrated on only quality and value. Fabletics’ director general, Gregg Throgmartin, says that membership service is what has contributed to personal interactions with customers. He says that the model has enabled the company to offer more in comparison to their competitors. Through browsing, Fabletics gets local market information concerning customers’ preference. Focusing on satisfying the fashion needs of its members has seen Fabletics register remarkable growth in the ever-competitive e-commerce landscape.


Fabletic Uses Digital and Physical Stores to Promote Sales


Fabletic has commenced on a journey of presenting real and impressive fashions both on the physical and digital stores. The company can do this through local data extraction on what the market needs but lacks. The company also tries to balance culture, customer education, and customer experiment. The fashion giant is proud of availing quality products at convenient prices all over the U.S. It has seen a consistent growth rate of 35 percent throughout the years.


Fabletic can outsmart its e-commerce competitors by creating physical stores. The company also embraces each and every customer regardless of the type of purchase.


Kate’s Athleisure Apparels


Fabletics was set up in 2013 by co-founder, Kate Hudson. This e-commerce fashion company has more than 21 million followers on Twitter. The company also enjoys a 2.1 million monthly membership. These members receive 50 percent discount on any attire they purchase. The member gets half the price on purchase according to their choices. When starting the Athleisure line, Hudson had noticed that the Yoga pants that existed were too costly. She decided to come up with a health conscious, high quality, and affordable activewear that would be worn in gyms and around the town.


Through her fashion career journey, Hudson has realized that identifying opportunities where others think is impossible is an essential factor in her success. Hudson also recalls the worthiness of taking risks as part of her success story. She is a lady who believes in working from zero and rising gradually. The Fabletics’ co-founder appreciates customers’ preference and relies on customers’ market information. She says putting on free, comfortable clothing is part of living healthy and encourages customers to invest in such.