The Roc Nation brand has recently been looking at the many different options open to its team of executives in bringing new funding and partners into the record label and entertainment agency. The urgency for the founder, rapper Jay-Z and his negotiating partner, Desiree Perez comes about because of the imminent end of the deal between Jay-Z’s SC Enterprises and the Live Nation events company signed in 2008 for an estimated $150 million; Desiree Perez has become the main negotiator for any upcoming deal in 2017 or 2018 after she become known for the success achieved in bringing Live Nation together with JAY-Z’s stable of artists.
Across the course of the last two decades, Desiree Perez has built herself into one of the most important people at the Roc Nation label and talent agency through her expert guidance of new and established artists; the work completed by Desiree Perez to bring Rihanna to a greater level of prominence as more than simply a pop singer has been orchestrated by the Roc Nation Chief Operating Officer. The importance of Desiree to the Roc Nation brand cannot be underestimated and includes her time as a member of the Hova Circle of Influence which has been in charge of every decision made at SC Enterprises for over 20 years.
The stakes for the negotiations undertaken regarding whether to extend or end the deal between Roc Nation and Live Nation have risen to higher levels with pictures emerging of Jay-Z and Desiree Perez emerging from the offices of Universal Music Group head Sir Lucien Grainge. It appears Desiree Perez was heading the negotiations regarding bringing a greater level of partnership between Roc Nation and Universal as the development of the new artists Desiree Perez works with on a regular basis continues apace.