Category Archives: Desiree Perez

Desiree Perez takes up the music industry with a storm.

For almost two decades now, Desiree Perez has worked closely with Jay -Z, she has been running the SC enterprises. During her time at the enterprise, the company has experienced tremendous success. She was soon appointed to organize artist’s plays. Desiree is known to be a strong negotiator and is qualified when it comes to reducing the numbers, and

Desiree Perez has been part of several tasks forces’; she took part in sealing the deal for the Rihanna Samsung deal as well as the Beyonce Formation Stadium. She runs operations at Roc Nation, and her influence has been felt; she plays a huge part in management, publishing and labeling operations, and follow her Twitter.

Desiree Perez’s work in the industry has been phenomenal, and the growth has been evident, she is bold and takes part in inspiring artists to pursue success. Been in the business for 20 years now has helped her learn the drills and sharpen her skills more, the years of experience are of no doubt a great resource to ensure she brings more success to artists, and read full article.


Desiree Perez’s work at Roc Nation;

Her legacy is being a tough representative, in January a $200 million investment with Tidal was sealed, and the business paid later after five months this was after Jay-Z released his 14th Billboard 200 No 1 album. They have also distributed almost 600, 000 album units and worked as the crown jewel of a marketing campaign.

Female executives have revealed their potential in the music industry, their work in making records, protecting their client’s rights and their power of negotiating contracts has come as a breath of fresh air, more women are taking up the task and are not afraid of the obstacles ahead.

Desiree Perez is just among the other female executives who have taken the industry with a storm; our hope now is that younger females will learn a thing or two and continue as female executives in the music industry, and learn more about Desiree Perez.

Roc Nations Looks To A Future Curated By Desiree Perez

The Roc Nation brand has recently been looking at the many different options open to its team of executives in bringing new funding and partners into the record label and entertainment agency. The urgency for the founder, rapper Jay-Z and his negotiating partner, Desiree Perez comes about because of the imminent end of the deal between Jay-Z’s SC Enterprises and the Live Nation events company signed in 2008 for an estimated $150 million; Desiree Perez has become the main negotiator for any upcoming deal in 2017 or 2018 after she become known for the success achieved in bringing Live Nation together with JAY-Z’s stable of artists.

Across the course of the last two decades, Desiree Perez has built herself into one of the most important people at the Roc Nation label and talent agency through her expert guidance of new and established artists; the work completed by Desiree Perez to bring Rihanna to a greater level of prominence as more than simply a pop singer has been orchestrated by the Roc Nation Chief Operating Officer. The importance of Desiree to the Roc Nation brand cannot be underestimated and includes her time as a member of the Hova Circle of Influence which has been in charge of every decision made at SC Enterprises for over 20 years.

The stakes for the negotiations undertaken regarding whether to extend or end the deal between Roc Nation and Live Nation have risen to higher levels with pictures emerging of Jay-Z and Desiree Perez emerging from the offices of Universal Music Group head Sir Lucien Grainge. It appears Desiree Perez was heading the negotiations regarding bringing a greater level of partnership between Roc Nation and Universal as the development of the new artists Desiree Perez works with on a regular basis continues apace.