No one could have predicted that Jeunesse Global, one of the most important global distributors of health and beauty products today, would grow from a garage-based startup to the juggernaut that it is now. The company was founded in 2009 by industry superstars Randy Ray and Wendy Lewis. The couple had attempted to retire a few months before. But they quickly found themselves growing bored and restless with the slow-paced life of retirement. The excitement and challenge of the entrepreneurial world began calling them back.
Ray and Lewis had both spent their entire careers in the health, beauty and direct-marketing industries. The couple had been responsible for the creation of many of those industries’ top companies. Ray had gained a reputation as one of the most skilled salesmen in North America while Lewis was the business brains behind many of the couple’s operations.
Upon founding Jeunesse, Lewis quickly got to work in looking for market opportunities that were not being well addressed by the biggest players in the health and beauty industry. One result was Jeunesse Global’s foundation and bronzer known as NV.
The idea behind NV was to create a product that would achieve many goals in one while also being highly usable for busy professional women or active mothers without a great deal of free time. Acting as both a foundation and a bronzer, NV can be used with or without makeup. Unlike many other foundations, however, NV is able to imbue the skin with a vibrant and youthful glow. This is a result of the product containing the secret molecule known only as APT-200, which was developed by organic chemists working directly on behalf of Jeunesse Global.
In addition to giving skin a healthy, young sheen, APT-200 also packs a serious anti-aging punch, making NV a potent tool in the fight against existing wrinkles and the appearance of new ones. NV is also one of the only foundations on the market that can additionally act as a mild skin lightener. This is a highly popular feature in the company’s East Asian markets, having ensured that NV sales there are going through the roof.