Category Archives: Beautiful Design

EOS Lip Balm, A Refreshing New Lip Balm Twist With Scents to Match

EOS lip balm is not an ordinary lip balm product. EOS offers exciting new flavors like vanilla bean, passion fruit, pomegranate raspberry, honeysuckle honeydew, sweet mint, blueberry acai, strawberry sorbet, summer fruit, vanilla mint, coconut milk, and blackberry nectar. But it isn’t just the flavors that excite the senses. It’s the new shape. That spherical shape fits perfectly in the hands and it gives that little click when you close it. The founders of EOS knew exactly what they were doing when they developed this. They wanted to attract and stir the five senses, sight, sound, taste, touch, and smell.

Competitors in the lip balm markets have been around for a century or better. So the founders of EOS lip balm knew that getting into the game was going to be hard but they were up to the challenge. They keep their strategy on the down low, focusing their energies on creating the product and producing it. Once that was under way, they knew that all it would take was one chance meeting with a female buyer and they got that. She was excited about the little orbs and placed her order. It started with Walgreens, and then other big retail giants stepped right in. But getting it on the shelf was half the battle, the other half was getting it to sell.

They knew they needed to create a social media buzz around it and by doing that, they reached out to those in the beauty industry, getting them to try their products and review them online. Celebrities followed suit, using the products and creating more buzz around it. Pictures were taken of the celebrities using these products out in the public eye. Magazines picked up on the glamour of the pastel orbs, splashing advertisements all over. This created the stir the company needed to launch itself into success. EOS lip balm surpassed Chapstick, landing in the second spot in the lip balm world. Formore information, visit the Website.

Aspire For Luxuty


Whether you’re a New Brunswick native looking for a new home or brand new to the city and looking to settle down, The Aspire is the place to settle in if you’re looking for a higher standard of living. The Aspire is the Boraie Development Company’s newest residential building in the heart of New Brunswick. The seventeen story high rise is built for people looking for a luxurious and modern home stacked with amenities both in home and for all residents of the building.

The Aspire contains a multitude of apartments ranging from studio, one bedroom and two bedroom with a variety of layouts for each. Stunning hardwood floors run throughout the dining room, living room and kitchen while fresh, untouched carpet lays in each bedroom. Each kitchen contains stainless steel appliances, quartz counter tops and prep space. Washers and dryers are just a few steps away and located within the apartment itself along with set-up ready cable and internet hookups.

Among the many in home amenities the building itself also offers a vast amount for all residents as a whole. Their doorman is 24/7 and they also offer a state of the art gym, attached parking deck with lobby access, two communal green spaces, indoor bike storage, individual storage and on site management. The Aspire is also conveniently located in walking distance of the NJ Transit Train Station and right in front of restaurants, cafe’s and the University Hospital.

The Aspire is one of many projects created, developed and managed by Boraie Development in their three decade long goal to enhance urbanized communities in New Jersey. The Boraie Development focus their energy on revitalizing and reconstructing multiple types of properties that will attract new business and residents, thus boosting the cities economy and popularity. Their projects range from commercial, mixed-use properties, retail and residential as well as offering management services like leasing, maintenance and accounting.

They’ve played a prominent role in the revitalization of New Brunswick and has been focusing their attention on the downtown City of Newark. With their widely publicized partnership with NBA legend Shaquille O’Neal they’ve been able to develop more residential and commercial real estate in Newark as well as other cities in New Jersey. The partnership renovated the old theater on Springfield Avenue, managing to turn it into the largely popular CityPlex 12 in 2012. With projects like those, the revenue and business opportunities will continue to flourish in New Jersey thanks to the consistent love and devotion from the Boraie Development.