A Golden Opportunity: How Adam Goldenberg Created a Business That Was Just Fabulous

Adam Goldenberg is many things. Some call him a technology and business genius. Others call him a prodigy. All of these things might be true, but one might also call him a teacher. By studying his approach to his various businesses, especially JustFab, one can learn many things about how to start and run a business – and many myths, as well. One myth about running a business is that you have to know all about the products you’re selling before you dive right in. But before Adam Goldenberg and his partner, Don Ressler, started JustFab, Adam says he “didn’t know a peep toe from a Mary Jane”. But he did know an inventive business idea when he saw one, and he knew what to do with it.

The Creation of JustFab

Adam Goldenberg and his business partner had a lot in common. They’d both created and sold successful businesses before most people could drive a car. They’d landed at the same company. And, perhaps most pertinent to their most recent endeavor, they both had a knack for knowing a good business idea when one crossed their minds. Fortunately for fashion lovers everywhere, the idea that crossed Adam Goldenberg’s mind was an affordable way to sell fashion without a brick and mortar storefront. It had to be accessible, affordable, online, and go beyond purchasing an item. His idea was to create a subscription service that delivered amazing style choices to its customers, but also taught them how to change up and improve their wardrobe. He brought Don Ressler into the team, and together they created a fantastic, revolutionary business model that has been incredibly successful.

What Is JustFab?

JustFab is a subscription-based service that allows customers to choose their own style profile on YouTube. Based on your answers to a set of questions and preferences, you get a hand-picked selection of bags, shoes, and accessories to your door every single month for just $39.95. What’s more, their service includes an online branch that essentially acts as a concierge stylist service on wikipedia.org, helping you choose the outfits and combinations that are right for your fashion sense. You’ll also receive a helpful booklet that shows you unique ways to combine the contents of the box for unlimited fashion-forward possibilities.

The Future of JustFab

The genius behind JustFab all but ensures its long-term success. However, Adam Goldenberg and Don Ressler are smart enough to know that a flexible business model is important, especially in a world like fashion where things change rapidly. Given that, it’s safe to assume JustFab will not only last, but continue to provide customers with ever-changing options and style help.

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