Photography trends are always evolving. These are trends that come and go, but regardless of how much change occurs in this field, photographers always seem to circle back to the fundamentals. 2017 has not been any different. The following are trends that have ruled advertising and fashion photography and which have greatly impacted other genres such as glamour, weddings, and portraiture.
Many brands have this year opted for a minimalistic approach to their marketing and advertising campaigns. It should, therefore, not shock you to learn that many studio productions have also resorted to shooting minimalistic photos. Rather than go with the three or four light setups known to produce perfect grayscale and gradation, they have opted for the one light setup known for producing punchier contrast. This has led to drama being present in the shadows, particularly for the monochrome images.
This is yet another subtle nod to the earlier days when the monochrome film was in use. It is also representative of a more simplistic approach. Harsh light has slowly started making a comeback. With harsh light, very few equipment’s are used in the set. Less gear means that bare bulb setting and light modifiers are the only things being used. No white V-flats, bounce cards or reflectors are required. But a black V-flat may be needed to absorb the extra light.
Direct sunlight has also been in high demand, particularly when it is deemed to break the rules. Currently, golden hour is not the only acceptable time for shooting. Photographers are shooting from high noon all the way to when the last visible sun rays start to settle down. For many professional photographers, it has become a case of the more contrast they can get the better for the shoot. The more imperfect or unconventional the setup is, the more acceptable it has become.